Privacy Policy

This Privacy Policy explains how WP StoreFlow collects, uses, stores, and protects personal data when you visit our website, create an account, purchase a product, activate a license, request support, or communicate with us.

WP StoreFlow is operated by twopixels, based in the Netherlands.

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:

info@wpstoreflow.com

1. Who we are

WP StoreFlow sells WordPress and WooCommerce plugins through our website:

www.wpstoreflow.com

For the purposes of this Privacy Policy, “WP StoreFlow”, “we”, “us”, and “our” refer to twopixels, trading as WP StoreFlow.

2. What personal data we collect

We collect personal data when you use our website, purchase our products, create an account, activate a license, contact support, or sign up for our emails.

The personal data we may collect includes:

• Name
• Email address
• Billing address
• Company name
• VAT number or tax ID
• Account login details
• Order history
• Purchased products
• License keys
• Activated website/domain connected to a license
• IP address
• Payment-related information
• Support messages
• Screenshots, files, or other information you send to us for support
• Technical information related to license activation, updates, security, or troubleshooting

We do not intentionally collect sensitive personal data unless you choose to provide it to us in a support request or other communication.

3. Purchases, accounts, and billing

When you purchase a product from WP StoreFlow, we collect the information needed to process your order, create or manage your account, generate invoices, provide access to your downloads, manage licenses, and provide customer support.

This may include your name, email address, billing details, company name, VAT/tax details, order history, license key, and account information.

We use this information to:

• Process and manage your order
• Create and manage your customer account
• Provide access to purchased products
• Generate invoices and receipts
• Manage software licenses
• Provide plugin downloads and updates
• Handle refunds, renewals, and account questions
• Comply with tax, accounting, fraud prevention, and legal obligations

4. Payments

Payments are processed by third-party payment providers such as Stripe and PayPal.

When you make a payment, your payment information is handled by the selected payment provider. We do not store full credit card details on our own website.

Payment providers may process personal data such as your name, email address, billing details, payment method, transaction details, fraud prevention information, and other information needed to complete and secure the payment.

Please review the privacy policies of Stripe and PayPal for more information about how they handle your data.

5. Software licenses, activation, and plugin updates

Our plugins may use a software licensing system to activate licenses, validate license status, provide automatic updates, and protect access to paid products.

When you activate a license or when your website checks for updates, our systems may receive and store information such as:

• License key
• Product name
• Activated website/domain
• IP address
• Plugin version
• WordPress version
• WooCommerce version
• PHP version
• Site URL
• Date and time of activation, validation, or update check

This information is used to:

• Confirm that your license is valid
• Provide plugin updates
• Manage license limits
• Prevent abuse or unauthorized use
• Troubleshoot technical issues
• Improve plugin compatibility and support

We do not use license activation data to access your website, view your WooCommerce orders, view your customers, or monitor your store activity.

If we introduce separate usage tracking or telemetry in the future, we will clearly explain what is collected and, where required, request your consent before collecting it.

6. Support requests

When you contact us for support, we collect the information you provide in your message. This may include your name, email address, license details, website URL, screenshots, files, error messages, plugin settings, or other information needed to help solve your issue.

Please do not send sensitive information unless it is necessary for support.

If temporary website access is needed, we may ask you to create a temporary admin account. You are responsible for removing that access after the support request has been completed.

We use support information only to investigate, respond to, and resolve your request.

7. Email marketing

If you sign up for our newsletter, product updates, launch emails, or marketing emails, we collect your email address and any other information you choose to provide.

We use this information to send you updates about WP StoreFlow, product news, offers, tutorials, and related content.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at info@wpstoreflow.com.

We do not sell your email address to third parties.

8. Cookies and analytics

Our website may use cookies and similar technologies to make the website work, process orders, keep accounts secure, remember preferences, understand how visitors use the website, and improve our products and marketing.

Cookies may be used for:

• Essential website functionality
• Account login and checkout
• Security and fraud prevention
• Analytics and website performance
• Marketing or advertising, if enabled

Essential cookies are required for the website to function properly.

For non-essential cookies, such as analytics or marketing cookies, we will request consent where required by law.

You can control cookies through your browser settings and, where available, through the cookie consent options on our website.

9. How we use your personal data

We use personal data for the following purposes:

• To operate and secure our website
• To process orders and payments
• To create and manage customer accounts
• To provide product downloads
• To manage software licenses
• To provide plugin updates
• To deliver customer support
• To send service-related emails
• To send marketing emails if you opted in
• To improve our website, products, and customer experience
• To prevent fraud, abuse, and unauthorized access
• To comply with tax, accounting, and legal obligations
• To respond to legal requests or enforce our terms

10. Legal bases for processing

If you are located in the European Economic Area, United Kingdom, or another region with similar privacy laws, we process your personal data based on one or more legal bases.

These may include:

Contract: when we need your data to process your order, create your account, provide downloads, manage licenses, provide updates, or deliver support.

Legal obligation: when we need to keep records for tax, accounting, legal, or compliance purposes.

Legitimate interests: when we use data to secure our website, prevent fraud, improve our services, troubleshoot issues, protect our business, and provide a reliable product experience.

Consent: when you sign up for marketing emails, accept non-essential cookies, or agree to optional data collection where consent is required.

11. Sharing personal data with third parties

We only share personal data when needed to operate our business, provide our services, process payments, comply with the law, or protect our rights.

We may share data with:

• Payment providers such as Stripe and PayPal
• Hosting providers such as Kinsta
• Ecommerce, checkout, and licensing tools
• Email delivery providers
• Newsletter or email marketing providers
• Support/helpdesk tools
• Analytics providers, if used
• Security, spam prevention, or fraud prevention tools
• Tax, accounting, legal, or professional advisors
• Authorities or regulators if required by law

These third parties may only process personal data as needed to provide their services to us or as required by law.

We do not sell your personal data.

12. International data transfers

We are based in the Netherlands, but some of our service providers may process data in other countries.

When personal data is transferred outside the European Economic Area, we use appropriate safeguards where required, such as data processing agreements, standard contractual clauses, or other lawful transfer mechanisms.

13. How long we keep your data

We keep personal data only for as long as needed for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

In general:

• Customer account data is kept while your account remains active.
• Order, invoice, and billing data is kept as long as required for tax, accounting, and legal purposes.
• License activation records are kept while the license is active and for a reasonable period afterwards for support, security, and recordkeeping.
• Support messages are kept for as long as needed to provide support and maintain a support history.
• Marketing email data is kept until you unsubscribe or request deletion.
• Security logs may be kept for a limited period to protect our website and users.

When data is no longer needed, we delete it or anonymize it where possible.

14. Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include secure hosting, access controls, encrypted connections, payment provider security, software updates, backups, and security monitoring.

No website, plugin, or online service can be guaranteed to be completely secure. You are responsible for keeping your account login details safe and for using strong passwords.

15. Your privacy rights

Depending on your location, you may have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Request restriction of processing
• Object to certain processing
• Request a copy of your data in a portable format
• Withdraw consent where processing is based on consent
• Object to direct marketing at any time
• File a complaint with a data protection authority

To exercise your rights, contact us at:

info@wpstoreflow.com

We may need to verify your identity before responding to your request.

If you are located in the Netherlands or the European Union, you also have the right to contact your local data protection authority.

16. Children’s privacy

WP StoreFlow is intended for business users, website owners, freelancers, agencies, and developers.

Our website and products are not intended for children under 16, and we do not knowingly collect personal data from children under 16.

If you believe that a child has provided us with personal data, please contact us at info@wpstoreflow.com so we can review and delete the information if needed.

17. Links to other websites

Our website may contain links to third-party websites, services, or resources.

We are not responsible for the privacy practices, content, or security of third-party websites. Please review their privacy policies before providing personal data to them.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page. If the changes are important, we may also notify users by email or through a notice on our website.

19. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, you can contact us at:

WP StoreFlow
twopixels
www.wpstoreflow.com
info@wpstoreflow.com